Celebrities on WeChat are quite different from those on Facebook, Twitter, and Weibo, they are not movie stars, not singers and not politicians. They are only famous for their attractive articles on WeChat.
How to sign up a personal WeChat public account?
Wechat public account must be completed in the official website.http://weixin.qq.com/.
Personal email address and ID information are required. It only takes several minutes to set up a Wechat public account. When it finishes, only your account name and notifications that you push can be seen by other Wechat users, other personal details are still protected by Wechat.
Here is a teaching lesson to let you know how to make you personal official account in the back-end.http://jingyan.baidu.com/article/6525d4b134051eac7d2e9417.html
Several successful celebrities’ accounts
1.About moods and feelings
This type of articles is popular on WeChat, people would forward to their own WeChat and express their feelings and understanding if they are moved.
These two accounts, one is FORGET ROAD and the other one is STUO. They both push the notification with the theme of “loneliness”, but in different forms of expressions. FORGET ROAD puts a Korea song and a gif picture while STUO covers pictures and animated images.
- Philosophical thinking
The targeted audience can be people who meet with difficulties and need advices in their life. They are more likely to store up these articles because these resonate their experience, such as notification of “ten tips for attitude adjustment” .
- About entertainment industry
Some famous WeChat accounts may push articles about stars and entertainment activities to capture people’s eyes. They often push videos that show how to imitate a pop star’s makeup. Followers of these WeChat accounts are mainly girls, definitely.Here is a famous account called Soyong, which focus on stars and celebrities. In this notification, he introduced Natalia Vodianova, the wife of the LV inheritor. We can see the number of viewers is more than 100 thousand and many people give their comments at the bottom of the article.
- just for laughs
Funny videos made by celebrities are also popular. Workers and students feel tired after one day’s working and studying and follow funny WeChat account is a good choice for them to relax.Here is an account of ” PAPI” , a funny girl who put a notification of funny video made by herself every Monday.
How they interact with viewers and gain income?
At the end of the following notification, WeChat users can write down their comment(questions, feelings, experience and so on) and get replies from the author. Then the author can pick up good comments and share them in the comment field. If other browsers like the opinion or question, they can click the thumb to show their love.
Actually, the main sources of motivation of all WeChat celebrities are page views and reward from sponsors. When their articles on WeChat gain popularity and thousand of hundred of fans, they will receive co-operation opportunities with advertising partners and public advertisements in their articles with words or pictures.